Στη σημερινή ψηφιακή εποχή, οι επιχειρήσεις στο ηλεκτρονικό εμπόριο βασίζονται σε μεγάλο βαθμό στα κανάλια ψηφιακού μάρκετινγκ. Μέσω αυτών προσπαθούν να προσελκύσουν νέους πελάτες, να πραγματοποιήσουν πωλήσεις και να αναπτύξουν σχέσεις με την πελατειακή τους βάση.
Τα δεδομένα και τα αποτελέσματα καθεμιάς ενέργειας στο ψηφιακό περιβάλλον καταγράφονται εύκολα.
To make it straightforward to suit your needs, we’ve divided this weblog into sections so you're able to effortlessly obtain what you would like, and if you aren’t certain of the time period take a look at our detailed glossary of digital marketing conditions.
Co-branding is a paid or owned media strategy wherever two brands are showcased within e mail marketing or indigenous promoting.
You may have heard the time period PPC persistently, but do you know what this means? It stands for Shell out-Per-Click and is also a targeted way of advertising and marketing online by which you fork out for every simply click from an advert to your site or landing website page.
Our exploration, defined inside our write-up 10 good reasons You'll need a digital marketing tactic report observed that just about half of firms don’t Possess a Plainly described digital marketing approach.
Whilst a person at the choice-producing phase demands believability and reassurance in the shape of anything like consumer testimonies or reviews.
Gated content material - This sort of content drives qualified prospects as customers require to offer their details for getting it. Examples involve eBooks or whitepapers
Boost Web-site visits Welcome in! Invite new shoppers to go to you — on-line or in-keep. Present items you happen to be promoting or share products and services you'd like to spotlight.
This feature is great for selling deals, presents, or other messages for a certain amount of time. You’ll be charged upfront your day by day spending plan multiplied by the amount of times you set, or 31 times, whichever is scaled-down. If the ad period is over 31 times, you’ll be charged to the 32nd day the every day funds multiplied by the quantity of remaining times or 31 days, whichever is smaller.
Το ψηφιακό περιβάλλον επιτρέπει στους πελάτες σας να αναλάβουν δράση, να επισκεφτούν τις σελίδες στα κοινωνικά σας δίκτυα και τον ιστότοπό σας, να σχολιάσουν, να διαμοιράσουν το περιεχόμενό σας, να διαβάζουν για τα προϊόντα και τις υπηρεσίες σας, να τα βαθμολογήσουν, να τα αγοράζουν ή να γράψουν την κριτική τους.
Established your spending budget and advertisement length. In this stage you’ll opt for the amount of you ought to expend to provide website your adverts and how long you’ll want your adverts to run.
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The put to start when referring to digital marketing is the variety of digital channels readily available. You'll find 7 major digital marketing channels you can use to drive site visitors, engage potential clients and convert.